The data comes after the Biden administration lifted its ban on international travellers for the first time in nearly 20 months on Monday (8 November).
According to the survey of 2,000 consumers, almost one in five (18%) who plan to holiday abroad hope to travel to the US over the next year.
Mark Tanzer, chief executive of the association, said the reopening of travel to the US is a "very welcome development".
"Pre-pandemic figures show that 4.8 million UK travellers visited the destination in 2019, drawn by vibrant cities, national parks and entertainment venues, with New York and Florida among the most popular destinations," he added.
