Virgin Atlantic’s chief commercial officer, Tui’s head of digital marketing and senior figures from across the river cruise and escorted touring sector are among speakers confirmed for the latest TTG seminar tomorrow.
Planes might be back in the sky, hotels may be opening their doors and a modest number of holidaymakers are returning to the beach, but the travel industry’s journey to recovery is far from over.
The latest TTG seminar, Restart Travel: Build Back Better, taking place tomorrow from 2pm, will examine recent market activity, explore how operators are winning back business by assuring customers, and offer key advice on best practice for marketing during these challenging times.
The afternoon will include a presentation by Travel Trade Consultancy director Martin Alcock, who will explore the challenges facing the industry over the coming months and how to put the building blocks in place to protect your business.
Other sessions will include marketing experts from Tui, The Travel Network Group and Accord Marketing, who will explore how to utilise marketing to tell a positive story about the travel industry.
Meanwhile senior figures from three operators – Riviera Travel, The Travel Corporation and Vivu Journeys – will discuss how they have adapted their product for the new post-Covid world and how agents can best promote these sectors in the current climate.
The afternoon will conclude with an interview with Virgin Atlantic’s chief commercial officer Juha Jarvinen, as the airline returns to the skies, and just days after its £1.2bn refinancing package was confirmed.
The seminar will be held via InEvent. Details of how to access the event will be sent once your ticket has been purchased.
Tickets to attend the seminar cost £5 (excl VAT).