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WTM London 2019: Brits invited to sample improved Sharm experience

Destinations
James Chapple
5 November 2019

Time has not stood still in the four years British tourists have tacitly been banned from visiting Sharm el Sheikh, Egypt’s tourism chief in the UK has told TTG at WTM London.

Egypt's tourist chief said British visitors will see improvements in Sharm el Sheikh

Brits will enjoy a marked improvement in holiday experience when they begin returning to Sharm over the coming months according to Amr el Ezabi, director UK and Ireland of the Egyptian State Tourist Office.


El Ezabi said that while the tourist authority was always expecting movement on Sharm in respect of the UK, the speed at which the Foreign Office eventually came to a resolution took him by surprise.


“I’m very happy, I thought it would be further down the line,” said el Ezabi. “Sharm is ready. It has diversified and attracted new markets – eastern Europe and the Gulf states in particular.