Palma de Mallorca continues to strengthen its position as a leading year-round city break destination, with the latest tourism data highlighting the success of its long-term deseasonalisation strategy driven by a rich and evolving cultural offering. The Balearic capital is increasingly establishing itself as a premier Mediterranean city break for culturally minded travellers beyond the traditional summer season.
New figures reveal a clear shift in visitor behaviour, with significant growth recorded outside of peak summer months. Overnight stays by British visitors in Palma increased year on year by 13.64% in April 2025 and 11.48% in May 2025, demonstrating the destination’s growing appeal in the early shoulder season.
This trend continues later in the year, with overnight stays by UK visitors rising by 6.49% in September, 15.34% in October and 9.9% in November 2025. The sustained growth across both early and late shoulder season months reflects a broader shift in how and when travellers are choosing to experience Palma.
The latest figures build on strong momentum already recorded between 2023 and 2024, when overnight stays from British travellers rose by 44.11% in March, 15.55% in April, 13.87% in May, 19.94% in September and 12.82% in October. Together, these figures demonstrate a sustained multi-year evolution towards year-round visitation.
At the heart of this shift is Palma’s expanding cultural proposition. From internationally recognised art fairs and festivals to emerging initiatives such as Mallorca Photofest, alongside a thriving gastronomy scene and year-round programming, the city continues to offer compelling reasons to visit beyond the summer months.
Pedro Homar, General Director of the Palma Tourism Foundation, commented:
“Palma has a strong cultural and creative identity that naturally lends itself to year-round travel. By continuing to invest in our cultural offering and events calendar, we are able to attract visitors beyond the summer months while supporting more sustainable tourism growth.”
