The partnership will see Spotlight Communications lead strategic public relations activity across the UK, Europe and South America, with a focus on elevating awareness of Windjammer Landing among luxury travel, lifestyle, consumer and trade audiences.
Set across 65 acres on Saint Lucia's northwest coast in Labrelotte Bay, Windjammer Landing Resort & Residences is a member of Leading Hotels of the World. The resort combines a Mediterranean-inspired hillside village with Caribbean hospitality, offering villa suites, residences and private estates overlooking the Caribbean Sea.
The appointment follows a transformative period for the resort, including a $40 million renovation featuring upgrades to villa suites, the main pool and lobby, alongside the Presidential Manor and new Ocean Point Residences. Most recently, the brand unveiled La Belle Helene, a 13,000 sq ft private estate on Saint Lucia's southwest coast.
Spotlight will oversee media relations, press trip programming, storytelling campaigns, partnerships and awards strategy to strengthen the resort's presence across its priority international markets.
"As the resort continues to evolve, we are focused on connecting with luxury travellers seeking authentic, experience-led Caribbean escapes. Spotlight's strategic approach and media relationships make them the ideal partner," said Nick Prattas, Vice President and Managing Director at Windjammer Landing.
"This is a resort with genuine soul and legacy, entering a compelling new era. Our role will be to tell that story with precision," said Lucy Clifton, CEO of Spotlight Communications.
