Beaver Travel is the newest UK agency to become a member of Virtuoso, the international luxury travel network.
Andrew Devine, director of the Radlett-based agency, said the move was the latest in a long line of positive developments for the business.
“We are going to be singing from the rooftops about becoming part of Virtuoso and will be telling all our clients via our newsletter in January about the benefits we can now offer them,” said Devine.
Beaver Travel has also undergone an extensive redesign of its high-street shop, investing more than £100,000. The team celebrated the refit by inviting key luxury suppliers such as Carrier, Aman, Lusso and Ritz-Carlton to the store last week.
“They all told us they were blown away by the new look which was great feedback to have,” said Devine.
A new logo – which highlights the founding year of the business, 1962 – and branding have also been developed, while the website has been revamped too and will be ready to go live in January, Devine said.
“The new store, the website and the rebrand will give us a great bounce, as we expect lots of people to be coming in to see what it’s all about, and more formally, we will also be running promotions in the local press in the New Year,” he added.
Talking about the new-look website, he said: “A few years back, we spent an absolute fortune trying pay-per-click and very targeted digital marketing, but it didn’t work for us the way we wanted.
“These changes to the site are more about ensuring all elements of the business demonstrate what we are about and are consistent.”
Beaver Travel, which has been shortlisted as one of the TTG Top 50 Luxury Agencies this year, will also be launching its first dedicated travel showcase on March 4 at Sopwell House in St Albans.
As well as a new look for the shop Devine said the back office was also revamped, including installation of lockable cabinets for storage of customer data to ensure compliance with upcoming data protection rules.