“I have always admired Jumeirah for its ‘dare to be different’ culture and its forward-looking vision. I am honoured to have been appointed and fully committed to leading the business and the brand into its next level of growth,” said Silva.
His previous role was as general manager of Four Seasons Hotel George V in Paris and regional vice president for the group, overseeing France, Switzerland, Spain and Portugal.
Chairman of Jumeirah owner Dubai Holding Abdulla Al Habbai said: “We are determined to continue developing Jumeirah into a globally recognised national champion; setting new industry benchmarks for world class service and quality.
“I am confident Mr Silva’s passion for designing unique guest experiences and driving innovation in the sector will build on Jumeirah’s strong growth, as we continue to enter new markets and open new hotels both at home and abroad,” he added.
Jumeirah’s group chief operating officer Marc Dardenne had been interim CEO for the group since last May, following the departure of previous boss Stefan Leser, who left after little more than a year in that role.
Jumeirah manages 19 properties around the world with 25 properties under development.