New benchmark tool helps agents find responsible wildlife tourism experiences

Luxury

Charlotte Cullinan

19 October 2023

Agents are being encouraged to use a new free platform to help them discover responsible wildlife tourism experiences around the world to promote to clients.

The Apennines Marsican Bear Heritage Area in Italy focuses on the critically endangered Marsican brown bear. Credit: Bruno D'Amicis

Unique Wildlife Heritage Areas launches today at wildlifeheritageareas.org, and aims to connect responsible travel companies and agents, wildlife experts and local communities. Developed by World Animal Protection and the World Cetacean Alliance, it’s launching with eight areas across Europe, North and South America, Australia and South Africa.

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