Swiss hotel celebrates centenary with branded aircraft

The launch comes as Samedan airport shifts from IFR (instrument flight rules) to VFR (visual flight rules), making landing in bad weather and low visibility safer.

“Badrutt’s Palace has been pivotal in making St Moritz the legendary destination it is today, and we want to continue to support the resort town and region through the introduction of direct flights on our own branded plane,” said Richard Leuenberger, managing director of Badrutt’s Palace Hotel.

There will be additional flights from London to Samedan on 15 and 16 February, and returns on 22 and 23 February, put on to coincide with half-term in UK schools.

These flights are part of a trial by the hotel which could see further routes to Samedan from key destinations.