Abta chair Alistair Rowland has issued a rallying cry for the industry ahead of Wednesday’s day of action.
Closing Abta’s Travel Matters event, Rowland urged all parts of the industry to get involved.
“We are calling on the UK government to allow travel to return and bring forward a package of help," said Rowland. "Businesses are at breaking point."
Rowland said Wednesday’s day of action “was a chance to talk to MPs”, but added the industry still lacked a single point of contact.
“We are still looking for evidence of someone in government to champion the sector, a single point of connection for the outbound sector," he said.
Travel Matters was marred by the non-appearance of aviation and maritime minister Robert Courts owing to what Abta chief Mark Tanzer described as a "diary clash".
However, transport select committee chair and fellow Tory minister, Huw Merriman, attended and offered a critical outlook on the government’s efforts on travel.
Rowland added: “I’m sorry the minister declined to attend, but I think we agree Huw Merriman speaks for our industry positively.”