The group’s All-Inclusive Collection will include brands across Accor’s portfolio, such as Fairmont, Sofitel, Pullman, Swissôtel and Mövenpick and also see expansion with new openings.

The initiative will offer a revamped entertainments programmes for guests across children’s clubs, fitness, watersports and other outdoor activities, as well as new in-resort performances.

New food and beverage programming will be led by Carte Blanched, Ennismore’s Concept Lab, with each venue in the collection providing “diverse and culturally relevant” culinary experiences.

International expansion of Accor’s all-inclusive business will be centred in Europe, the Middle East, Africa, Asia, Central America and the Caribbean, with the collection initially focusing on growing Rixos’ estate of 50 properties quickly and part of a multi-branded strategy to run more than 100 all-inclusive resorts in the next five years.

Accor’s All-Inclusive Collection will see new opening this year including the Rixos Gulf Hotel Doha and Rixos Qetaifan Doha in Qatar, ahead of the Fifa World Cup and, opening later this year, the Swissôtel Sharm el Sheikh, which will be the first non-Rixos branded property in the All-Inclusive Collection.