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‘Action to boost forward travel bookings is critical’

Atol
Gary Noakes
24 December 2021

Can you remember how messaging to consumers during peaks used to go? Something like, "book early, secure the holiday you want, get a good price".

Package travel rules and Atol reform

(Credit: Aliko Sunawang / Unsplash)

It’s going to be different this year. After nearly two years of restrictions, consumers will need reassuring like never before; so expect the "book with confidence" message to come from Abta and the CAA loud and clear.

It would have been nice to have heard something similar from the prime minister, but at least the Atol and Abta logos are something the average person in the street finds trustworthy.

Booking a summer holiday six months in advance is not a financial gamble thanks to Atol and the Competition and Markets Authority (CMA) crackdown on operators that were tardy with refunds. Fingers crossed 2022 really will be the one when we see travel return.