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‘Brace yourselves,’ British Airways boss tells staff

Air
Gary Noakes
13 March 2020

British Airways has warned coronavirus is “a crisis of global proportions like no other we have known”.

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In a video address to staff, BA chief executive Alex Cruz said the current crisis was worse than the Sars outbreak, the 9/11 attacks and the 2008 financial crisis. 

Cruz warned aircraft would need to be grounded in a way the airline had never had to do before and that jobs would be lost, “perhaps for a short period, perhaps longer term”, Reuters reports.

Cruz added: “Please do not underestimate the seriousness of this for our company.”

He added that discussions with unions were already under way and that BA’s balance sheet was robust.