Alex Cruz, the airline’s chairman and chief executive, has signed up to The Valuable 500, a campaign calling for 500 of the most influential businesses to include disability on their leadership agendas.
Signing The Valuable 500 pledge, Cruz said: “We know travelling with a hidden or visible disability can be difficult, so through signing this pledge we are making a commitment to get this right for our customers, and providing reassurance that we will do all we can to make their journey easy and stress-free.”
Almost half a million customers who require additional assistance fly with BA each year and the airline’s analysts expect this will increase by 8% year-on-year.
