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Brits locking in summer 2020 holidays earlier than ever – Tui

Operators
James Chapple
2 April 2019

Tui says its decision to put its summer 2020 programme on sale five months early has been vindicated after taking in excess of 100,000 bookings more than a year in advance.

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The launch last November was the earliest Tui has put its summer holiday programme on sale. The operator says it will add a further 2,000 hotels bookable for summer 2020 later this month.


Tui said the move came in response to consumer behaviour, with more customers – particularly families – wanting to book earlier.


Its launch was complemented by a range of sales initiatives, including free kids’ holidays and low deposits, with a new direct debit scheme also now available.


More than 60% of Tui’s summer 2020 bookings from Britons are for mid-haul destinations such as Cyprus and the Canaries, while Florida has proved popular for long-haul Disney breaks.