Rob Paterson, chief executive of Best Western Hotel Group GB, said there was “merit” in creating an extra bank holiday this autumn to help extend the domestic travel season.
Paterson, speaking at Travel Technology Initiative (TTI)’s online spring conference, added: “I still think there’s merit in adjusting in the short term to support the hospitality industry with some kind of bank holiday in October.”
He said he was “expecting very high demand” for domestic breaks this year, particularly to areas such as the Lake District, Devon and Cornwall.