Many times, customers have said something along the lines of “if only we could look forward to January like we used to”; the year used to get off to a flying start with a traditionally strong month for advance holiday bookings, fuelled by high consumer confidence. It was an annual opportunity to relish.
However, for many, this has been a shadow of its former self in recent years. As far as the travel customers I talk to are concerned, clarity can’t come soon enough as it would give them, for the first time in at least three years, the certainty they need to plan ahead and make January a month for travel companies to really look forward to.
