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Consumers will still holiday despite recession threat, says new Tui chief

Luxury
Gary Noakes
10 August 2022

The cost of living crisis means consumers will trade down rather than not go on holiday, Tui’s new chief executive believes.

Sebastian Ebel succeeded Fritz Joussen as Tui Group chief executive earlier this year

Tui chief executive Sebastian Ebel

Tui’s key markets of the UK and Germany face the threat of recession due to soaring domestic fuel prices and a spike in the cost of other goods, which will impact consumers’ disposable incomes.

Sebastian Ebel, who takes over as Tui Group chief executive on 1 October, said the situation was “of course a concern” and could lead to fewer bookings, but added: “The budget the customer has will still be sufficient to find a good offer.”

Ebel added: “We are cautious about capacity, so that we don’t over-commit, but we still see stable demand in a more challenging environment. I would assume there will be shifts in demand from long-haul to medium-haul destinations.”