Kuoni has enlisted the help of Countryfile presenter Anita Rani to promote the benefits of a Sri Lanka holiday to its customers.
From sampling traditional Sri Lankan egg hoppers to seeing baby elephants in Minneriya national park, Rani has created a film on her recent trip around the country – her first visit to the destination.
Rani created a bespoke itinerary with the Kuoni agents. It follows a push by operators to encourage visitors back to Sri Lanka following the Easter Sunday bombings which killed more than 250 people.
In the video – which will run on Kuoni’s YouTube page and social media platforms and the operator’s Sri Lanka web pages – Rani takes a climb to the top of the iconic Sigariya Rock, walks through the jungle to the temples at Dambulla, goes wildlife spotting in the national parks and visits the beaches of the south coast.
Sri Lanka was listed in second position in Kuoni’s worldwide travel trends in February this year, but “fell dramatically” following the Easter attacks.
Following the removal of the FCO travel advisory for Sri Lanka, enquiries and bookings for Sri Lanka have steadily returned, Kuoni said, “showing that confidence is returning, particularly for 2020 holidays”.
Rani said: “The characters I met were wonderful, helpful and have a great sense of pride in their country. I’d love to come back one day and I have been telling all my friends and family what a special place Sri Lanka is.”
In addition to the new film, Kuoni is increasing marketing activity to support Sri Lanka.
The company is investing in staff and travel agent educationals this year and media trips, and it will also play a central role in Kuoni’s autumn marketing campaign.