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Dawson & Sanderson apologises for ‘offensive’ Cook posters

High street
Gary Noakes
27 September 2019

Dawson & Sanderson has apologised for a poster campaign implying it was acting as a Thomas Cook support centre for Cook’s former clients.

Tui took to Twitter to express its sadness at the failure of its long-time rival

Posters on Thomas Cook shop windows claiming Dawson & Sanderson “are currently acting as a Thomas Cook customer support centre to all holidaymakers who have booked a Thomas Cook holiday” have now been removed following complaints on the Travel Gossip Facebook page.

They add: “Dawson & Sanderson are now offering the same level of help and support to all customers who booked direct with Thomas Cook too!”

Dawson & Sanderson managing director Chris Harrison said: “We removed them this morning. I will apologise to anybody that we have offended. We wouldn’t look to offend anyone at Thomas Cook; I worked there for 14 years and met my wife there.”