The operator now takes 40% of sales from flight customers choosing to add on accommodation to their purchase.
EasyJet predicted: “Reflecting the strength of the easyJet holidays business model and the significant opportunities to grow market share, the group sees a clear roadmap to easyJet holidays contributing annual profit before tax in excess of £100 million.”
The easyJet website and app attracts 300 million visits a year, which provides “a significant opportunity”, easyJet said in its annual results statement.
