The operator now takes 40% of sales from flight customers choosing to add on accommodation to their purchase.

EasyJet predicted: “Reflecting the strength of the easyJet holidays business model and the significant opportunities to grow market share, the group sees a clear roadmap to easyJet holidays contributing annual profit before tax in excess of £100 million.” 

The easyJet website and app attracts 300 million visits a year, which provides “a significant opportunity”, easyJet said in its annual results statement.

“We offer unbeatable prices with our holidays being the cheapest like for like on the market. This coupled with our direct hotel contracting and low fixed cost base provides easyJet with a strong business model to grow and deliver sustainable returns.

“We enjoy strong partnerships with leading hotels without the need for financial commitments or inventory risk.”

It said 63% of bookings were with directly contracted hotels and during 2021, the group signed more than 40 additional flagship beach hotels previously under exclusive contracts with competitors. 

“This further optimises the easyJet holidays’ portfolio, whilst also establishing connectivity with some of the world’s largest hotel chains including Hilton, Accor, Radisson and Intercontinental Hotel Group to improve the range of our cities offering,” it said.

The brand retained more than 60% of customers whose holidays were affected by the pandemic in 2021, it said.