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Govt plots marketing blitz to boost consumer confidence

Government
James Chapple
25 November 2020

The government is planning a major communications and marketing blitz in an effort to boost consumer confidence in both outbound and inbound travel.

London is expected to see some of the highest temperatures in the UK next week

Key objectives include demonstrating the UK is safe, that it has clearly defined measures to protect travellers and visitors, that it will seek to establish new travel corridors, and that government can and will be adaptable and flexible to meet new challenges posed by the Covid crisis, the long-awaited report of the government’s Global Travel Taskforce reveals.


With regards to outbound travel, the government will run a communications campaign to publicise the aviation sector’s compliance with International Civil Aviation Organisation guidance on air travel.