Govt plots marketing blitz to boost consumer confidence

Key objectives include demonstrating the UK is safe, that it has clearly defined measures to protect travellers and visitors, that it will seek to establish new travel corridors, and that government can and will be adaptable and flexible to meet new challenges posed by the Covid crisis, the long-awaited report of the government’s Global Travel Taskforce reveals.

With regards to outbound travel, the government will run a communications campaign to publicise the aviation sector’s compliance with International Civil Aviation Organisation guidance on air travel.

The report notes "strong demand" from UK residents to travel abroad in 2021, while recognising new waves of Covid infection, existing and evolving self-isolation requirements, and stringent Foreign Office travel advice, were "significantly influencing" consumer decision-making.