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‘If we all stopped flying, the effect on local communities would be devastating’

Sustainability
Brian Young
7 February 2020

As humans, we love to travel. Exploration is in our nature. We are curious, driven by the desire to experience different places and cultures.

The Quechua community

The early explorers mapped out the world and, when we’d done that, we turned our attention to space. In my view, it’s one of the best qualities mankind has, and one that is really important to helping further our understanding of our planet and its people.

But there’s no denying that when we travel, we have an impact. The headlines are filled with flight shaming and criticism of airline companies and the carbon footprint they create. We are seeing people’s opinions around flying change rapidly, with many starting to feel a sense of shame for the air travel choices they make.