The chairman of Ukinbound said at the tourism association’s annual convention in Bristol this week that the recent conduct of British politicians has given Britain a “brand problem” overseas.
James Aitken, who is also managing director of inbound operator Cashel Travel, blamed Brexit chaos and arguments in parliament for tarnishing the country’s reputation.
“Over Christmas a taxi driver in India said to me ‘Order! Order’ when he learnt I was from the UK. Britain has a brand problem, and we need to work hard to improve it,” he insisted.
