The operator on Wednesday (July 11) unveiled more than 80 new immersive small group tours, designed exclusively for millennial travellers.
Last year, the group experienced a 17% global spike in sales, which Intrepid says has been driven by a new generation of socially conscious young people.
In the UK specifically, Intrepid saw a 15% increase in 18-29 departures.
Priced the same as its Basix range, deposits on Intrepid’s new tours - which range from camping in Iceland to surfing in Morocco - start from just £49.
Its team of business development managers will be promoting the new range through the UK travel trade, with a dedicated brochure due later this year.
Intrepid Group chief executive James Thornton said the new tours were a “stress-free alternative to backpacking and bus tours” that made it easier than ever for younger people to travel in a sustainable and socially responsible way.
“Sustainable travel doesn’t have to be expensive,” said Thornton. “This age group will increasingly influence travel trends. Their buying decisions can help to reduce demand for activities like visiting orphanages or riding elephants.”
The group has partnered with social enterprise Friends-International, which works in some of the world’s most challenging destinations to save lives and build futures for marginalised young people. Intrepid will make a donation to Friends-International for every 18-29 trip booked.
