In an open letter to the industry, the ITT said the UK government had "failed" consumers with its list of approved test providers, claiming many do not take into consideration the price, convenience or reliability of the tests consumers require to travel or exit quarantine.
"The UK outbound travel industry needs to take the lead and create a recommended supplier list we all jointly promote," said the ITT letter, signed by chair Steven Freudmann and the ITT board.
Numerous travel leaders have criticised the cost of Covid testing in the UK, with easyJet chief Johan Lundgren warning £100+ PCR tests would price families out of the summer leisure travel market.