Vibe by Jet2holidays, unveiled at the operator’s VIP conference in Calpe, Spain, on Tuesday (26 November), replaces Jet2’s On Tour brand, which Jet2holidays head of product Zoe Towers told delegates sold disproportionately well through the trade, adding Vibe could prove equally lucrative for agents.
Towers said while On Tour had been “a really good brand” for Jet2holidays, bookings from millennials (16 to 34) still only amounted to 3% of Jet2holidays business.
