The first step of the refresh is a story-led mini brochure which shares a selection of tours grouped by theme instead of destinations.
Jules Verne head of marketing Prini Patel – who is behind the new direction – said the overhaul will provide a "fun new angle" for agents to book with the business.
"Customers may want to experience one of our in-depth grand tours, dip into the highlights of a region or go off the beaten track and uncover our secret gems tours," she added.
Following the launch of the brochure, a brand refresh and new advertising campaign will be implemented.
