What with the royal family’s use of private jets hogging the headlines, you’d be forgiven for missing Prince Harry’s launch of Travalyst, an ambitious sustainable travel initiative founded in partnership with industry giants like TripAdvisor and Booking.com. But it should’ve been higher up on the news agenda.
This is a vital step for our industry. Far from being a knee-jerk reaction to recent criticism over the royal family’s carbon footprint, this initiative has been under consideration for several years.
Prince Harry has long illustrated that he’s got an excellent nose for nationwide and global issues that need intervention. It’s encouraging that he’s identified the environmental impact of tourism as a time-critical challenge that needs a powerful spokesperson.
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