Stay Beautiful’s positive message will be “driven” by Kuoni staff, to whom the initiative was introduced on Tuesday (11 June).
“This is about positive action we can take to make a difference,” said Derek Jones, chief executive of Kuoni parent Der Touristik UK.
“It’s very much driven by our staff and our aim is that everyone can be involved. We’ve got some immediate commitments to kick the campaign off, but we want to give staff the green light to suggest anything we could be doing, big or small, to make a difference.”
