A couple of years ago, the Second World War slogan “Keep calm and carry on” appeared on just about every piece of tat you could buy.
Decarbonisation didn't feature heavily in Hunt's Budget
We all got bored of it, but as we enter the new decade, another wartime slogan: “Is your journey really necessary?” may be ringing in our ears. The phrase was used to deter civilians from travelling by train, allowing troops and supplies to be prioritised.
Seventy-five years on, it’s a question some consumers are beginning to ask as the era of flight shaming begins.
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