The association’s Tourism for Good – A Roadmap for Rebuilding Travel and Tourism study outlines how to operate “a more responsible and resilient tourism industry” that benefits all those involved and create “better places to live in and better places to visit”.
Abta said there is “clear consumer demand” for the travel sector to run more sustainably on its journey to recovery, with research figures revealing more than half of 2,000 people questioned this year (52%) believe that the travel industry should work in a greener way.
