Two teams were tasked with creating, marketing and selling a new cruise line after they boarded the vessel in Portsmouth.

After much deliberation as to who would be the team captains, the groups settled on the names "Bouji Cruises" and "Never-Ending Nautical" for their new companies.

One particular aspect which caught the eye of viewers was Never-Ending Nautical’s brand logo, which Virgin Voyage’s associate vice president of international sales, Shane Riley, described via Twitter as "you know, green and brown, like a tree".

Meanwhile, Advantage Travel Partnerships chief Julia Lo Bue-Said said: "Not sure I can look, but it’s just so funny hearing them justify the green and brown logo."

https://twitter.com/ShaneRileyVV/status/1479207485194055685

Cruise specialist travel agency, The Cruise Room, however, embraced the team’s questionable logo. 

https://twitter.com/CruiseRoomUK/status/1479225020010450949

Meanwhile, Clia director Andy Harmer said the group was looking "forward to working with a new cruise line member soon" and Emerald Cruises’ David Winterton thanked Virgin Voyages for "bringing some fun and smiles to a struggling industry".

https://twitter.com/wintertonsworld/status/1479211064273342473

Chief executive of the JG Travel Group Andy Freeth, meanwhile, didn’t believe the new candidates would make it in the world of cruise marketing while cruise agency Cruise Circle said: "What do you all think of Scarlet Lady anyway? Her sister ship, Valiant Lady launches later this year. If you want a bouji trip, drop us a message and we can help you out. No turds included." 

https://twitter.com/Andy_Freeth/status/1479206444494901249