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14 Mar 2018

BY Tom Parry

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P&O removes prices to put focus on agents

P&O Cruises has removed individual itinerary prices from its winter 2019-20 brochure – a first for the line.

Dubai The Palm skyline
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A full season of Dubai and Arabian Gulf cruises, an extended Caribbean season and a new Northern Lights cruise lead thenew P&O programme.

Alex Delamere-White, vice-president sales and distribution, said the decision was made to encourage customers to “get on the phone to their travel agent” as well as “putting more focus on the destinations and less on the price point”.


White said “some example pricing” would be included in the brochure, which features 181 new cruises and goes on general sale on March 21.


A full season of Dubai and Arabian Gulf cruises, an extended Caribbean season and a new Northern Lights cruise lead the programme.


P&O’s expansion in the Arabian Gulf also includes basing Oceana in Dubai for the first time next year.


The line confirmed it was “in the interview stage” for a replacement for director of trade engagement and onboard sales Shane Riley.

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