Iglu said website traffic and booking volumes hit their highest levels since the start of the pandemic on Monday morning (22 March).
It followed the launch of P&O’s new UK summer itineraries at 8.30am, which included Iona’s maiden voyage; Iglu said traffic to iglucruise.com was "up 300%" by 9am, and later confirmed this was when compared against website traffic at the same time a week earlier.
The firm added the launch resulted in a "surge" of bookings, "emphasising the pent-up demand for travel… and cruises".
