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Thomas Cook: Safer Tourism Foundation to continue despite failure

Charity
Tom Parry
24 September 2019

Thomas Cook-backed charity the Safer Tourism Foundation has confirmed it will continue its work in the wake of the iconic travel brand’s collapse.

The Safer Tourism Foundation was founded in 2016, with Cook taking a leading role in its funding

The charity, which aims to prevent the avoidable deaths, injuries and illness of customers abroad, was founded in 2016 with Cook taking a leading role in its funding.

It has since partnered with more than 20 travel brands, representing around 15 million holiday journeys, allowing the foundation to establish a "regular income" following the launch of its Safer Tourism Pledge.