The past three months have been the most challenging period ever for all of us involved in cruise and the wider travel industry. Princess Cruises has been at the heart of developments and we have found ourselves taking centre stage across the world’s media.
Firstly and most importantly I must acknowledge the ongoing Covid-19 situation. Our thoughts are with everyone impacted by this illness.
Onboard our ships we have always prided ourselves on the health and hygiene measures we have in place. Around two million guests holiday with Princess every year and we do our utmost to offer everyone a safe and secure environment, with controls that go above and beyond the required standards.
Of course the whole onboard experience is geared towards enjoyment and relaxation while keeping everyone happy and healthy.
And that’s been reflected in the messages we’ve seen from colleagues and stakeholders who have rallied around to support our industry. They know that cruise lines offer a wealth of amazing holiday options and I’ve lost count of the amount of times someone has said to me "we’ll get through this together". The strength, resolve and knowledge of people in the cruise and travel industry has been genuinely uplifting.
Importantly we also know we can always improve, so expect to see new guidance in due course which will give even more reassurance to people who already enjoy a cruise holiday, and will help persuade the yet-to-cruise market there is still a line and a destination for them.