‘Destinations key to river’
Enticing clients with destinations when selling river cruise is “even more important” than when booking an ocean cruise holiday.
That was the message from a trio of river line sales reps, who urged delegates to extol the value and the inclusions of a river break compared with a land-based trip.
Simon McDermott, business development manager, north at A-Rosa River Cruises, advised agents looking to sell river for the first time to target “culture vultures who love their city breaks”.
“You’re right in the heart of the destination and basically doing three or four city breaks in a week,” he said.
