At the association’s 2020 AGM on 5 March, where its new Climate Emergency think tank was discussed, the University of Surrey’s professor Xavier Font pleaded with the travel industry to make immediate change.
“We have to stop binge-flying, please, and take longer holidays because at least the benefit to the industry will be larger,” said professor Font.
He said companies should start by reviewing their internal operations, then overhaul their product lines, evaluate sustainability along the supply chain, market to buyers who will make a positive impact on destinations and only then consider charitable schemes such as offsetting.