The travel industry can “make an enormous difference” to millions of women and children without access to safe water, founder of water charity Just a Drop has told TTG.
Jeffery’s comments came as Just a Drop on Monday (20 March) launched its #WalktotheWell social media campaign ahead of World Water Day (22 March).
Through the initiative, people can follow – virtually – the journey women without access to water have to make to get it. The campaign challenges people to scroll through the 2,000 tweets that make the #WalktotheWell thread, thought to be the longest in Twitter’s history.
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