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Travel trade's top priorities for new Labour government revealed

Government
James Chapple
8 July 2024

Ahead of the general election, TTG ran a snap poll of the travel trade’s voting intentions and top objectives for the next government. James Chapple and Sarah Dennis report.  

Labour’s approach to travel, Brexit frustrations and the climate crisis were all top of the agenda at the latest Abta Travel Matters (Credit: iStock)

The travel trade has got the change it sought after Labour stormed to victory in Thursday’s general election (4 July), and the sector has already identified several key priorities for the new government.


More than a third (34%) of the 451 respondents to TTG’s snap general election survey – 40% of whom were travel agents – said it was their intention to vote for Labour, with just shy of 21% giving the Conservative Party their blessing.


The poll broadly reflected the general election outcome, with the Liberal Democrats proving travel’s third strongest preference (16%), closely followed by Reform UK (13%) and the Green Party (6%).