Tui has appointed Toby Horry to the newly-created role of director of brand marketing and content.
Horry joins from Tesco and will report to Tui UK chief marketing officer Katie McAlister.
He will be responsible for the operator’s brand marketing and content teams.
Horry most recently held the role of customer propositions director with Tesco and before that, digital marketing direct.
Previous to his three years with Tesco, Horry headed up marketing agency Dare and has worked with global brands including Vodafone and Barclays.
“Toby is passionate about customer experience and has years of experience understanding the role brand plays within the context of digitally-enabled consumers lives,” said McAlister.
Sorry will assume his role at Tui on November 19.