The United Nations World Tourism Organisation (UNWTO) has launched a new campaign inspiring people to dream of destinations to visit and look ahead to their future adventures.
UNWTO’s #TravelTomorrow initiative involves a 60-second film airing on CNN taking viewers around the world and aims to drive wanderlust once the Covid-19 pandemic is under control.
Inspiring people to dream of destinations to visit & #TravelTomorrow, once it is deemed safe, is the message in a new @CNNCreate campaign for @UNWTO . The film encourages imagination of future trips including adventure, business, culture, family & friends https://t.co/jJk3mV8q3T pic.twitter.com/2wBajlguSW— CNN International PR (@CNNPRUK) May 26, 2020
The film, which features travel experiences in eight countries, highlights the importance of "holding on to the hope of travelling" when the time is right and encourages viewers to be enthusiastic about the places and people they want to visit in future.
"In these challenging times we must all play our part - staying home today, supporting the efforts of the global healthcare community in combating Covid-19 - so that we can #TravelTomorrow,” said, Zurab Pololikashvili, UNWTO secretary general.
"But this does not mean we should stop dreaming about the places we will one day travel to. I am excited by this new initiative created by CNN, a valued partner of the UNWTO, to keep the world connected to the people and places that wait for us when we can once again enjoy the gift of travel - a sector that will be critical to global economic recovery, unity and opportunity."