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‘Whatever your role, you can help customers understand which animal activities to avoid’

Sustainability
Susan Deer
11 July 2022

Abta’s director of industry relations, Susan Deer, shares tips for supporting and improving animal welfare

‘Whatever your role, you can help customers understand which animal activities to avoid’

In many tourism destinations around the world, opportunities to view or interact with animals are commonly offered and very popular with holidaymakers. These experiences can be enjoyable, educational and support conservation, but, where experiences are not carefully managed they can jeopardise animal welfare and the customer’s holiday experience. Animal welfare is a complex topic given different species have different requirements.