The tone of consumer champion Which?’s new campaign #RefundPassengers to “maintain trust in travel” has been branded “very disappointing” by Abta’s public affairs chief.
Luke Petherbridge told TTG’s Keep Your Business Alive seminar last week Which?’s messaging “lacked nuance”, something he said was particularly disheartening given the organisation’s 10-point plan was, in some areas, “not far off” Abta’s stance.
“They’re acknowledging there’s a problem with refunds in the time frames in the [package travel] legislation, and saying government should do something about that,” said Petherbridge.
“We agree; we don’t agree with their one-month window, but we essentially agree on the point that the window is impossible and needs to be moved.”