Air travel and the green lobby are increasingly at loggerheads, so could it be that flying, along with smoking, will one day be seen as something that past generations naively enjoyed to their detriment?
Just as tobacco firms are now persuading us smoking really is bad, and that we should instead buy their new vaping products, at least one airline chief executive has said we should fly less.
The concept of “flight shaming” is creeping into our psyche and, speaking in September, Emirates’ chief executive Tim Clark says the industry “had to face reality”.
