Chief executive Robin Hayes, speaking at WTM Virtual on Wednesday (11 November), said he was confident of having the service operational in the third-quarter, and vowed to "disrupt" the existing transatlantic market with its Mint cabin.
Introduced in 2014 on JetBlue’s trans-continental network, Hayes said Mint had successfully undercut existing $2,000+ fares by as much as two-thirds, driving down prices.
"We see the same opportunity here," Hayes told JLS Consulting’s John Strickland during a live interview, in which he promised to "slash" – or at least "significantly adjust down" – premium New York-London fares.
