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WTTC launches digital travel demand dashboard
The WTTC has created a new travel demand dashboard charting the recovery across the aviation and hotel sectors, as well as developing and changing travel trends among consumers.
Developed with support from McKinsey, the World Travel and Tourism Council tool offers easy access to global and regional travel data, as well as data for 33 major countries and destinations around the world.
It tracks travel demand since the start of the year, and is updated on a fortnightly basis.
The WTTC said the tool allowed members to navigate through a "vast array" of data as travel demand around the world changes in response to borders reopening and travel restrictions being eased.
Free to members and non-members, the dashboard offers two views; one based on Google trends and search data, and the other on booking data provided by WWTC’s research partners – ForwardKeys, which analyses flight data, and STR, which examines hotel occupancy levels.
WTTC president and chief executive, Gloria Guevara, said the dashboard’s insights "could be crucial" to helping the travel and tourism sector restart, and map out its path to recovery.
“Our dashboard will enable decision makers to track the impact of public policies by monitoring the positive and negative fluctuations of flight and hotel bookings and also online travel searches, as well as consumer confidence," she said.
“Data is essential for businesses, government and other organisations to make informed choices and drive the policy which will revive a sector that has suffered disproportionally due to the pandemic."
Data provided by Google is broken down into holiday or trip segments, including adventure, culture, urban, family, sun and beach, and travel services.
Each segment has been devised using a set of 20 keywords covering popular activities, sites and destinations. The segments provide insights both at a regional level, and for major destinations and markets such as the UK, US< France and Brazil.
Meanwhile, ForwardKeys and STR data will be updated bi-monthly. In addition, travel risk and crisis management firm Global Rescue will feed in data on how "open" different countries and markets are owing to any Covid restrictions.
The dashboard can be accessed here.
James Chapple
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