The initiative is a cornerstone of the brands' new Nature and Climate Action Plan 2030, designed to accelerate the mitigation of tourism’s harmful effects.
Inghams said: “We are investing 10% of our annual profits back into the great outdoors through impact initiatives and the grassroots partners we support across nature, climate and community.
"These contributions fund on-the-ground projects and other business investments in low carbon operations, technologies, or more sustainable purchases.”