Chancellor Rachel Reeves visited the construction site on Wednesday (3 June) to mark the unveiling of the name of the theme park, which is Universal’s first in Europe.

The Department for Culture, Media and Sport said it expected the park would attract “more than a million additional overseas visitors” but did not put a figure on domestic visitor expectations.

Universal has committed more than £5 billion to the five-year construction period, and pledged another £1 billion in additional investment during the park's first 10 years of operation.

It expects to employ 20,000 people to construct the park and for it to generate “nearly £50 billion” of economic benefit for the UK by 2055.

The government, which has pledged £1.3 billion for regional and local infrastructure to support the venue, described it as "one of the largest ever investments in the UK tourism sector".

Universal said the resort would deliver "immersive storytelling, thrilling attractions and hospitality", although it is yet to disclose which franchises or characters will feature.

A special development order for the theme park and resort was granted in December and took effect in January this year, allowing work to get under way.